Pixar animated movie “Soul” which had been set to hit theaters in November, will instead debut on the Disney+ streaming service on Christmas Day, Walt Disney Co DIS.N said on Thursday.
The company said in a statement, Soul will play in cinemas only in markets where Disney+ is not currently available, or will not be soon.
Particularly in the United States, Disney is testing new ways to release first-run movies while the coronavirus pandemic limits attendance at theaters. The company signed up more than 60 million subscribers worldwide, which is trying to attract more customers to Disney+.
Disney said in a statement, over the last six months, marketplace conditions created by the ongoing pandemic, have also provided an opportunity for innovation in approaches to content distribution.
Disney’s action epic “Mulan” skipped theaters and went straight to Disney+ in September. In that case, the company charged Disney+ subscribers an extra $30 to watch “Mulan.”
Soul will be available to Disney+ customers starting Dec. 25 without an extra payment beyond the monthly subscription price, which tells the story of a music teacher whose soul gets separated from his body.
Disney said debut dates in markets where the movie will play in theaters will be announced later.